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Finally.
A brand for you and your cat. 

Modern cat trees with AI.

Welcome to Purf. We offer completely customizable, modern cat trees integrated with AI to help you track your cat's health. Every cat is unique, and your cat tree should be too. 

Who We Are

Our mission is to have cat owners be able to incorporate their cat trees seamlessly into their home without sacrificing style, safety, or affordability. Here at Purf, our cat trees are customizable to you and your cat’s preferences. Each tree is also integrated with AI for you to track your cat’s health at any given moment. 

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Image by Eric Han

AI Components 

Facial Cues with 
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Sylvester.ai has created artificial intellegence named Tably that detects facial cues from validated veterinary pain scales, all by taking a picture of your cat. The technology takes into account five facial cues: ear position, orbital tightening, muzzel tension, whisker position, and muzzel tension. This allows you to check if your cat is in pain when a vet isn’t immediately available. We’ve installed a camera with this technology into the base of the cat tree, positioned at one of the beds. This allows you to not only check your cat’s state of pain while you’re gone, but also doubles as a pet camera to monitor them in other areas nearby. Tably is also installed on our Purf app to allow you to conviently check you’re cat’s health while they aren’t in their cat tree!

Modern & Customized

Long gone are the days of cat trees with beds not big enough for your cat, or colors that in no way match your current home decor. We know each cat is different and that other cat trees aren't truly "one size fits all". Start by taking our quiz that goes over cat bed sizes, height, scratching post preference (yes, it's a thing, don't worry we'll help if you don't know), color, material, and much more. We'll take those results and customize a cat tree that looks like an art piece instead of clutter. The best part? Your cat might love it more than you. 

Image by Chinda Sam
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