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Bloom Vending (formally Woke

Vending) is a company that believes in

convenience without sacrifice. All of the

machines are repurposed with recycled

materials and feature work from local

artists. Bloom offers healthy snack and

drink options with sustainable

packaging and 100% vegan options,

making it easier than ever to make

healthy decisions on the go.

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Woke Vending is a new company that

launched on Kickstarter in April 2020.

Their brand identity wasn’t very cohesive

and didn’t have an appealing name.

Their goal as a brand was so unique and

exciting that I wanted to refresh it and

make it more refined.

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For this project, I wanted to focus on

making the company fun, energetic,

and eye-catching. A majority of vending

machines contain unhealthy options

and Bloom is reinventing the market.

The brand identity should show this

disruption and attract consumer’s

attention. I want Bloom to stand out

among other vending options.